Expert Secrets is one particular books that's to be learn more than once. With that said, I learned so much from the book. Expert Secrets discussed how to make a mass movement of likeminded people so they can eventually be sold to/educated, create belief in these people, your moral obligation for these people, and creating sales funnels. After I finished the book, I asked myself what I believed probably the most helpful the main book was. I developed my answer pretty quickly. Section 2 “Creating Belief” was probably the most valuable the main book to me. This entire section was dedicated to storytelling. It gives you the step by step process of how to effectively tell a story. Storytelling is the best solution to evoke emotion out of someone. It doesn't matter if it's in a guide, movie, TV show, or sales/marketing. A great story will always sell. Section 2 stops working how to tell a good story so you can sell what you need to sell. When you're telling stories in sales,